Episode 488

full
Published on:

8th Jun 2026

Morning Rituals: The Daily Practices That Shape Extraordinary Lives

In today's illuminating dialogue, we delve into the profound insights of JB Glossinger, the visionary founder of Morning Coach, who has dedicated over two decades to helping individuals build their own bridges to success and sustainability. Central to our discussion is the imperative of trust—not merely in oneself but in the processes and systems that guide us daily. JB elucidates how his extensive experience has culminated in a professional operating system that transcends mere coaching; it establishes a dependable framework for high-performing professionals across the globe.

As we explore mission, vision, and values, we look at how aligning personal growth with a clear, structured approach to goal-setting and execution matters. Prepare for an engaging exploration of personal development that emphasizes not only the strategies for success but also the essential human connections that fuel our journeys. The discourse in this episode centers on the profound journey of self-discovery and the intricate art of building bridges in both personal and professional realms. We delve into the essence of sustainability and trust, emphasizing the pivotal role these elements play in one’s journey towards success.

Our guest, the illustrious JP Gossinger, affectionately known as JB, epitomizes the role of a bridge builder through his extensive coaching experience of over two decades. He has successfully cultivated a global network of high-performing individuals through his innovative platform, Morning Coach, which has transcended cultural and geographical barriers. The episode meticulously examines the critical advice JB received from the esteemed Dr. Wayne Dyer, which transformed his perspective on hardship and motivation, ultimately leading him to a path of clarity and purpose. The conversation further explores practical strategies for fostering trust in oneself and with others, encouraging listeners to embrace their unique processes as they navigate life's complexities.

As the dialogue progresses, we explore mission planning and execution, which JB breaks down into clear segments. He elucidates the challenges faced by successful individuals, particularly the tendency to overcommit, while underscoring the importance of focus and clarity in achieving one’s goals.

The episode invites listeners to reflect on their aspirations and to harness the power of a structured approach to realize their dreams. In this context, the importance of a morning ritual becomes evident, as JB shares his daily practices that have not only bolstered his productivity but have also instilled a sense of purpose and direction. This episode serves as a beacon for those seeking to navigate the tumultuous waters of their ambitions, offering them the tools to construct their bridges with intention and resilience.

Takeaways:

  • The podcast emphasizes that building bridges is a deliberate process that requires daily trust in oneself and in the systems we create, which ultimately guide us toward our aspirations.
  • JB Glossinger, the esteemed founder of Morning Coach, has dedicated over two decades to helping professionals worldwide, demonstrating the power of consistent daily coaching across cultures and industries.
  • The significance of sustainability in personal success is paramount; it is not merely about fleeting achievements but fostering lasting change through intentional and consistent practices.
  • A pivotal piece of advice shared during the episode is to simplify one's life by focusing on mission and vision, thereby enabling individuals to discern their true priorities amid life's noise and distractions.

Links referenced in this episode:

Mentioned in this episode:

My friend Dr. Noah St. John calls this 'the invisible brake.' He's giving our listeners a free Revenue Ceiling Audit to help you see what’s REALLY holding you back. You’ll also get a FREE 30-day membership to Noah Bot, giving you access to Dr. Noah’s 30 years of experience to help you reach your next level. But hurry, because there are only 50 available this month. So if you're tired of being stuck at the same revenue level and want to finally break through, get your FREE Revenue Ceiling Audit at https://www.noahvault.com?aff=d28bf6c78150c7f09896297dfe1701c1cd191ac6fc9976779212cec5d38e94d6

Transcript
Speaker A:

Welcome to Becoming Bridge Builders.

Speaker A:

The space where we explore systems, stories and strategies that connect where you are to where you want, where you're called to be.

Speaker A:

This podcast is more than about success.

Speaker A:

It's about sustainability.

Speaker A:

It's about trust.

Speaker A:

Trusting yourself, trusting your process, trusting your faith, trusting the bridges that you build every single day.

Speaker A:

Today's guest is someone who's been helping people build those bridges daily for over two decades.

Speaker A:

JP Gossinger, known for his known simply as jb, is the founder of Morning Coach, a professional operating system that serves founders, CEOs, high performing professionals across 140 countries for more than 21 years.

Speaker A:

With nearly 6,000 daily coaching episodes discovered, JP has created one of the longest running daily coaching platforms in the world, connecting people across cultures, industries and continents through a shared system of mission planning and execution.

Speaker A:

JB lives between Chicago and Columbia, and he believes a real bridge between where you are and where you want to be is a system you can trust enough to show up every single morning.

Speaker A:

Jb, welcome to the podcast.

Speaker B:

Wow.

Speaker B:

I mean, you make me feel great.

Speaker B:

That was awesome.

Speaker B:

I'm ready to go.

Speaker B:

Like, wow, who.

Speaker B:

Who's this guy we're going to be speaking to?

Speaker B:

Because that was pretty good.

Speaker B:

I know.

Speaker A:

I was impressed myself.

Speaker A:

I'm like, whoa, I feel like an underachiever.

Speaker A:

I need to have him coach.

Speaker B:

I said, yeah, how do I get a hold of this guy?

Speaker A:

Right?

Speaker B:

But, yeah, but I have been doing this 20 years.

Speaker A:

Sphere of influence.

Speaker A:

I need to kind of expand.

Speaker A:

I'm lazy, apparently.

Speaker B:

It's a bridge.

Speaker B:

We need a bridge.

Speaker A:

A bridge between where I'm at and where JB is.

Speaker A:

So, jb, I'm going to ask you my favorite question.

Speaker A:

What's the best piece of advice you ever received?

Speaker A:

And how has that advice shaped you and what you built in your life, your coaching and your Morning coach?

Speaker B:

Oh, great question.

Speaker B:

So I think my best piece of advice, years ago, I've been very fortunate to write with Hay House and there was a gentleman named Dr. Wayne Dyer.

Speaker B:

Many people remember Dr. Dyer and Big influence in my life.

Speaker B:

Wrote Wisdom of the Ages, was really did some really cool stuff.

Speaker B:

And I'll never forget the first time I ever interviewed him and talked to him.

Speaker B:

I called him up on the phone and I was like, hey, Wayne, nice to meet you.

Speaker B:

Read Tracy had set me up the CEO of Hay House.

Speaker B:

And I got him on the phone, he said, so tell me about your business.

Speaker B:

I said, well, I've been coaching and personal development.

Speaker B:

And he goes, well, how's it going?

Speaker B:

I said, it's hard.

Speaker B:

Not everybody's motivated.

Speaker B:

It's hard to get them going.

Speaker B:

And the line got really quiet and I was like, oh, no, did I make him mad?

Speaker B:

What happened?

Speaker B:

And then he goes, you know what?

Speaker B:

It's never been hard for me.

Speaker B:

And it hit me like a ton of bricks.

Speaker B:

He goes, you're not roofing.

Speaker B:

You're, you know, you're not paving roads.

Speaker B:

You know, you go where God tells you to go and you just show up.

Speaker B:

It's not hard.

Speaker B:

And it changed my life.

Speaker B:

That was a billion dollar.

Speaker B:

I mean, I'm not a billionaire, but it was like a billion dollar advice for me because it changed my whole trajectory because I started to realize, this isn't hard.

Speaker B:

Why am I making everything so hard?

Speaker B:

And so it was a great piece of advice.

Speaker A:

That's powerful.

Speaker A:

I love that story that sometimes someone just with a simple insight into your life can provide clarity fog of what we're doing in our life.

Speaker B:

Yeah, it shows up in the, in the, in the strangest places, you know, so, you know, I think awareness is such a critical thing that you're just always looking because the answers are always there.

Speaker A:

Right.

Speaker A:

And as a coach, that's what you do, right.

Speaker A:

You help people find answers that are already inside of them.

Speaker B:

So I work.

Speaker B:

Yeah.

Speaker B:

And really, what my systems are a little bit different than anybody else is that over the years we've discovered that most successful people.

Speaker B:

Um, I'm not really here to help people get off the sofa.

Speaker B:

Right.

Speaker B:

We're here to work with successful people.

Speaker B:

And the biggest issue we find with most successful people is they say yes to too many things.

Speaker B:

And as you become more successful, more opportunities show up, more things that will help you, you know, will hurt your focus.

Speaker B:

And so just, for example, I. I believe in mission and vision.

Speaker B:

So mission's what you're going to do.

Speaker B:

Vision's who you're going to become.

Speaker B:

Last year I said, I'm going to become a runner.

Speaker B:

And I literally, at 56 years old, this is just insane.

Speaker B:

I'm not a runner, but I ended up qualifying for the Boston Marathon, second marathon attempt.

Speaker B:

I ran a 327 in Toledo.

Speaker B:

So I just, I had to get rid of everything else and say, if this is what I'm going to do, I'm going to do, you know.

Speaker B:

And so it's that clarity and that focus is what really successful people have issues with.

Speaker B:

It's weird.

Speaker B:

You think, wow, they just do everything right.

Speaker B:

No, the issue is you got to say no to a lot of things.

Speaker A:

Wow.

Speaker A:

So let's Talk about Morning Coach, because it isn't a program.

Speaker A:

It's a professional operating system.

Speaker A:

How do you define that system?

Speaker B:

Well, it's.

Speaker B:

It's.

Speaker B:

It's.

Speaker B:

You know, it's what I've done for over 21 years.

Speaker B:

So, you know, 21 years ago, I was failing.

Speaker B:

I had written a book called get out of Neutral.

Speaker B:

You know, I thought I knew what I was doing.

Speaker B:

I didn't know what I was doing.

Speaker B:

It was a disaster.

Speaker B:

And I. I don't drink anymore, but back then, I was drinking, and a buddy of mine, my business was failing.

Speaker B:

Everything was failing.

Speaker B:

Went out and had drinks, and he's like, hey, your stuff's good.

Speaker B:

Like, yours is good.

Speaker B:

Why don't you do a message?

Speaker B:

And so what happened was I ended up getting.

Speaker B:

Building a website, getting a Dreamweaver book and figuring out how to do it, and started going on MySpace and telling people to come.

Speaker B:

And what I saw there was a gap.

Speaker B:

And it was.

Speaker B:

We call it the Sun 10 suntan effect in this business.

Speaker B:

People were going to see Tony Robbins, Les Brown, some of the great teachers that we've had over the years.

Speaker B:

They go to a seminar and come home, and then Monday would happen, you know, and they were back to the grind.

Speaker B:

They had all these great plans.

Speaker B:

Another thing happened.

Speaker B:

So my original intent was to get 52 speakers and do a daily show where everybody would do a different thing.

Speaker B:

And I got in with the speakers, and I'm like, you know, why don't you just do it?

Speaker B:

And so 6,000 episodes later, here I am providing a daily message that gives people the system, right?

Speaker B:

That's consistent, allows them to plug into something.

Speaker B:

Consistent.

Speaker B:

Why they learn from Les or Tony or all these wonderful teachers.

Speaker B:

So the real concept was there was just a system missing.

Speaker B:

And so the real secret to morning coaches, one, it is a morning thing.

Speaker B:

I found that URL on AltaVista back then, and it was like, oh, I got to become morning.

Speaker B:

A morning coach.

Speaker B:

But it does help to have a good morning ritual.

Speaker B:

So I do 15 minutes every single morning for the past 20 years.

Speaker B:

I used to not do weekends or I'd even have more episodes.

Speaker B:

But I do weekends now.

Speaker B:

So I do 365 days a year with people in the morning.

Speaker B:

And then we have other systems, but, yeah, it's a life operating system that you can plug into.

Speaker B:

You don't have to come every day.

Speaker B:

Nobody can do that.

Speaker B:

But I'm there every day, right?

Speaker B:

So it's pretty cool.

Speaker A:

Wow.

Speaker A:

You have a book out to get her.

Speaker A:

Get it done.

Speaker A:

Is that from like the.

Speaker B:

Yeah, I got to.

Speaker A:

Tim, Tim Allen know.

Speaker A:

Who's that guy?

Speaker B:

Yeah, yeah, get her done.

Speaker B:

Yeah, David Allen.

Speaker B:

Get it.

Speaker B:

Getting things done or something.

Speaker B:

He, he's always had a great book, that book.

Speaker B:

I love it.

Speaker B:

David Allen was great, but it was always a little confusing.

Speaker B:

And so about a couple of years ago, this was my, my third book with Hay House.

Speaker B:

This was Sacred Six.

Speaker B:

This was published with Hay House.

Speaker B:

I got paid to write it and the new book is Get It Done now.

Speaker B:

And I want to get you a copy.

Speaker B:

By the way.

Speaker B:

They just came out literally yesterday.

Speaker B:

So just make sure Liz gets your address.

Speaker B:

I want to send you one of these.

Speaker B:

I'm just going to be blunt.

Speaker B:

This is the only way I know how to do things.

Speaker B:

Like these books in my past were written for money.

Speaker B:

So everything that I did was like, I'm going to build a business.

Speaker B:

I was young, I'm 56 now, you know, I'm a little more seasoned and this is my heart.

Speaker B:

Like this is actually life changing.

Speaker B:

Like this is 21 years of work.

Speaker B:

And it's mission, vision, values, our cascade of goals, projects, task.

Speaker B:

And I put this system in it.

Speaker B:

So I'm really proud of it.

Speaker B:

And I'm not launching it.

Speaker B:

I'm trying, not trying to make money.

Speaker B:

It's free on Kindle Unlimited.

Speaker B:

You know, I'm really just trying to serve now.

Speaker B:

We do have a higher level coaching program.

Speaker B:

We have to, we're a business, it's member supported, but I don't have advertiser sponsors.

Speaker B:

We're building it all ourselves.

Speaker B:

And so we've, we've built this wonderful community around these concepts so the concepts are getting clear.

Speaker B:

Understanding why things aren't working for you and locking that in, this is what that's about.

Speaker B:

And obviously consistency is a part of that.

Speaker B:

6,000 Episodes, I've been pretty consistent, so I can help with that.

Speaker B:

But that's, that's what it is.

Speaker B:

I'm very, very happy with it because it was from my heart and not for money, if that makes sense at all.

Speaker A:

No, it does.

Speaker A:

And I, and I love your first chapter, Awareness Before Change.

Speaker A:

And you start out just right into why we fail.

Speaker A:

I think so many people get stuck on that, on that question, you know, why is it it's not working well.

Speaker B:

And we all get excited.

Speaker B:

Like the scary thing is we all get excited and that's that uninformed optimism.

Speaker B:

And I want to give credit where credit's due because I talk about that in the book.

Speaker B:

Cameron Herald is who originally came up with this concept from Elizabeth Coogler Ross.

Speaker B:

So I don't want to say it's mine, right?

Speaker B:

I always give credit where credit's due, but it's a genius.

Speaker B:

And he looked at Elizabeth Kubler Ross, who wrote On Death and Dying, which is a grief idea, but on why entrepreneurs are having trouble.

Speaker B:

And what Cameron did I expand it on.

Speaker B:

He said, look, you get excited.

Speaker B:

You have this uninformed optimism.

Speaker B:

Like, you're just excited.

Speaker B:

You don't know what you don't know.

Speaker B:

I'm going to start a podcast.

Speaker B:

This is great.

Speaker B:

JB does it.

Speaker B:

I'm just going to start a podcast.

Speaker B:

Then you get informed pessimism, because now you go, oh, wow, it's not so easy.

Speaker B:

I guess JB just doesn't sit behind the mic and record.

Speaker B:

You know, this took years, right?

Speaker B:

So it's like, oh, there's actually work involved that leads to a crisis of meaning.

Speaker B:

And something happens there that's really scary.

Speaker B:

Like, you either quit.

Speaker B:

And what happens for most people is they get another uninformed optimism.

Speaker B:

They switch because it's like, oh, that's going to be too hard.

Speaker B:

So I'm going to go do this next thing.

Speaker B:

And it just loops, okay?

Speaker B:

They get informed pessimism.

Speaker B:

They quit.

Speaker B:

The way you break that cycle so you don't burn out, which is what will happen at the crisis of meaning is to get coaching or get the right people.

Speaker B:

Like, listen to your show.

Speaker B:

Get the right people, you get the right information.

Speaker B:

So now you have this informed pessimism.

Speaker B:

Like, okay, I know it's going to be tough, but I can get through it.

Speaker B:

And you got informed optimism.

Speaker B:

That's what's going to lead you to success.

Speaker B:

But it's really the excitement.

Speaker B:

When the excitement burns off, so many people fail because they get to that next step, and they never get through that, so they go start something else.

Speaker A:

So you have over 6,000 episodes of daily coaching episodes.

Speaker A:

Extraordinary consistency.

Speaker A:

And we just talked about what you just mentioned.

Speaker A:

But how do you build internally so that you show up every morning for over two decades?

Speaker B:

Well, again, I always say I'm the messenger, not the message, right?

Speaker B:

So I have a deep spiritual faith.

Speaker B:

You know, I. I believe I'm connected.

Speaker B:

I don't.

Speaker B:

I don't get into the whole.

Speaker B:

What do they say?

Speaker B:

That channeling.

Speaker B:

I don't channel anything like that.

Speaker B:

I just feel like I have a deep connected space to God, Jesus, and even Archangel Gabriel, who's a messenger of speakers, because I would never take credit for what I do.

Speaker B:

You know, I don't want to get real religious or spiritual here.

Speaker B:

But I believe I'm a messenger, not a message, you know, and that's the difference, because I don't know how I could possibly show up for 6,000 days and keep giving the energy that I give and get ready to do another 6,000 more without that faith.

Speaker B:

So that's what gets.

Speaker B:

Keeps me going.

Speaker B:

And the other thing I will mention is my people like the people that come and listen.

Speaker B:

I really do care.

Speaker B:

You know, I'm from the Midwest.

Speaker B:

Like, you know, we.

Speaker B:

You know how we are.

Speaker B:

Right.

Speaker B:

We actually care.

Speaker B:

It's unique.

Speaker B:

I lived in Miami for 30 years.

Speaker B:

So, you know, getting around New York and Miami and then coming back to the Midwest, it's like a breath of fresh air.

Speaker B:

So I legitimately care for the people.

Speaker B:

So I need to show up.

Speaker A:

I love that.

Speaker A:

Well, we won't hold the factory from the Midwest against you.

Speaker B:

Small towns.

Speaker A:

Small towns do a lot.

Speaker A:

They really do.

Speaker B:

Yeah.

Speaker A:

So you.

Speaker A:

You've coached people in over 140 countries.

Speaker A:

Have you discovered in your coaching and across those many different backgrounds and people that you gotta do something a little different depending upon the culture you're working with?

Speaker B:

You know, it's weird.

Speaker B:

It's not culture, it's attitude.

Speaker B:

I mean, I love to go to Columbia.

Speaker B:

I'm building a place on the beach down there.

Speaker B:

Absolutely love it.

Speaker B:

People have nothing.

Speaker B:

You know, I think culturally the United States is more difficult than a lot of other places.

Speaker B:

I know that sounds weird, but we're so materially driven that other places, people are just looking for meaning and purpose, and it just gives me joy.

Speaker B:

So Australians tend to be real positive.

Speaker B:

Europeans are a little bit different.

Speaker B:

The biggest issue I see culturally is really kind of in the United States with capitalism.

Speaker B:

Not that I'm against it.

Speaker B:

It's just a system.

Speaker B:

But you have a lot of young people that are looking for Lamborghinis and big houses and, you know.

Speaker B:

And, you know, I was young once, too.

Speaker B:

I liked all that stuff.

Speaker B:

I'm not against it, but at the end of the day, it's like there's so much more to it.

Speaker B:

And I just think other cultures haven't progressed into that consumerism area.

Speaker B:

So it changes a little bit.

Speaker B:

You know, I get people all over the world, but if I had one thing to say, like, everybody in my world is very similar.

Speaker B:

We have that attitude of giving, we have that attitude of prosperity.

Speaker B:

We have that attitude of getting better.

Speaker B:

So I'm in heaven with my community.

Speaker B:

I have to step out of that community once in a while.

Speaker B:

And that's where it does get challenging.

Speaker B:

But no, culturally, I think in the world most people are good people that are trying to just better their lives.

Speaker A:

I was, I'm on your website often and I, and I love that you have a morning ritual.

Speaker A:

Kind of walk us through what the morning ritual is.

Speaker B:

Yeah, I'm a big ritual fan.

Speaker B:

You know, everybody says morning routine.

Speaker B:

I think routines kind of weak in the.

Speaker B:

In the verbiage.

Speaker B:

Right.

Speaker B:

I think ritual is something you cement in, especially as a spiritual person.

Speaker B:

Like, hey, this is my ritual.

Speaker B:

This is important to me.

Speaker B:

And the number one thing is self care.

Speaker B:

I don't care if you listen to me.

Speaker B:

Anybody else, take care of yourself.

Speaker B:

Okay?

Speaker B:

For me, it's getting up.

Speaker B:

I was confirmed Catholic, but I don't go to the Catholic church.

Speaker B:

But I like to do the rosary because it kind of settles me down, gets my mind right.

Speaker B:

I'm obviously run marathons, so I'm, you know, working out Zone two.

Speaker B:

Not really killing myself, but zone two, you know, that health aspect I think is really critical.

Speaker B:

So even without my stuff, do that first.

Speaker B:

And then once you get that out of the way, you, you know, I do believe in getting something positive in your mind.

Speaker B:

That's why I do the coach cast every day.

Speaker B:

So you don't get the news media, you don't get the, you know, I should say the propaganda from all the different sides that are trying to get you to believe in certain things.

Speaker B:

So get something positive.

Speaker B:

And then you really need to focus on some type of planning and prioritization like we discussed earlier.

Speaker B:

So you're not chasing a million different things.

Speaker B:

So you're maximizing your day through a priority.

Speaker B:

And that's what we do with mission and vision.

Speaker B:

So we actually create planners.

Speaker B:

In fact, what I'll do is for anybody that's listening to the I'm going to make it morningcoach.com bridges.

Speaker B:

I'll give our planners away for free.

Speaker B:

So I'm going to build you a page.

Speaker B:

I'll send you the link.

Speaker B:

But we do a really cool planner and it's.

Speaker B:

Oh, I don't have one here.

Speaker B:

I have it back here.

Speaker B:

But we build planners for these E ink devices for iPads and remarkables and Kindles.

Speaker B:

Yeah.

Speaker B:

And they're really awesome planners.

Speaker B:

So like I said, I'll make sure your listeners get, you know, a link to the.

Speaker B:

To the planners.

Speaker B:

It's 988 pages, but it kind of fits in that routine.

Speaker B:

So the routine is do your self care.

Speaker B:

A ritual, I should say.

Speaker B:

Boy, there I go.

Speaker B:

I Said routine.

Speaker B:

But the ritual is.

Speaker B:

And if you're.

Speaker B:

This is another thing with morning coach.

Speaker B:

There is no perfection.

Speaker B:

Like, that's the other thing.

Speaker B:

Mistakes are allowed, right?

Speaker B:

So the ritual is get up, take care of yourself, do something for yourself.

Speaker B:

You don't have to run a marathon.

Speaker B:

Walk around the block, do something, listen to something positive.

Speaker B:

Whether it's getting on here and listening to your, you know, your podcast or something positive.

Speaker B:

I do a coach cast.

Speaker B:

And then organize your day by having the right perspective and saying, what am I going to do to win this day?

Speaker B:

What am I going to.

Speaker B:

What are the most important things?

Speaker B:

And that's really what this week was about.

Speaker B:

The sacred six.

Speaker B:

So keep it simple.

Speaker B:

Don't overcomplicate it.

Speaker B:

That's another problem.

Speaker B:

That's what's going to help you.

Speaker A:

You have.

Speaker A:

You say you playing a day with the 7Ps.

Speaker A:

What are the 7Ps?

Speaker B:

Oh, the 7Ps are awesome.

Speaker B:

So the first one is perspective.

Speaker B:

That is making sure you have the right perspective.

Speaker B:

Right?

Speaker B:

So so many people.

Speaker B:

And again, this culturally, but many people in the United States don't see the opportunity they have.

Speaker B:

You know, I go to Columbia and I'm with people that have dirt floors and have zero opportunity.

Speaker B:

And so it really grounds me to say, wow, I'm just blessed.

Speaker B:

And I'm going to be blessed today.

Speaker B:

I'm going to focus on what I have.

Speaker B:

So perspective is the first one.

Speaker B:

Priorities is the next one.

Speaker B:

Those are the two most important ones, right?

Speaker B:

So we get those priorities and we get that perspective in place.

Speaker B:

That's.

Speaker B:

That's really important.

Speaker B:

Then we want to be present.

Speaker B:

That's important.

Speaker B:

We want.

Speaker B:

We want to have great posture.

Speaker B:

We want to persist.

Speaker B:

And what are my last ones here?

Speaker B:

We have to increase our performance and we have to have good posture.

Speaker B:

So those are the things that we do.

Speaker B:

But really what I tell people like that are just hearing, getting exposed is like, just have the right perspective and set the priorities.

Speaker B:

The rest of it will come right.

Speaker B:

If you get into our.

Speaker B:

You work with us in our system, but even anybody just have the right perspective and set priorities, it'll change your life.

Speaker A:

So you do something every day to encourage people.

Speaker A:

I'm just curious in terms of how do you come up with the content?

Speaker A:

Because I'm thinking to myself, as a pastor who's written tons of sermons, you get to the point where it's like, do you just run into those days where you're just stuck or do you just have this.

Speaker B:

No, thank you.

Speaker B:

No, I love it.

Speaker B:

And I get this question all the time, right?

Speaker B:

So it's like, you know, it's life, right?

Speaker B:

So life.

Speaker B:

For example, today I had an old friend from high school.

Speaker B:

I had to pick up and give a ride to the airport.

Speaker B:

And, you know, my tire was a little low, and then I forgot my wallet, so I was late.

Speaker B:

And I'm kind of rushing to get there, but I'm going, oh, my gosh, I can't get there.

Speaker B:

I got to get there to pick them up.

Speaker B:

But I also don't have my wallet, so I can't get caught speeding because I could go, I could get, you know, a big ticket.

Speaker B:

I don't have my wallet with me, so I had to go slow.

Speaker B:

But as you know, right.

Speaker B:

God was involved.

Speaker B:

And I get there, and I got there five minutes early.

Speaker B:

Plenty of time.

Speaker B:

But there's a story there.

Speaker B:

So my big thing with content creators is always have a story list because people relate to that more than anything.

Speaker B:

And it's really about life.

Speaker B:

I mean, my coach cast, really the best coaches I've ever done is when my dog passed away and I'm crying on the coach cast.

Speaker B:

Just real life stuff and, you know, the content.

Speaker B:

Again, I'm the messenger, not the message.

Speaker B:

So I think it's really important that, that it comes from somewhere else.

Speaker B:

But I'm always looking for things that people can relate to, and there's plenty of them.

Speaker B:

I mean, every day, I mean, there's something.

Speaker B:

Believe me, I am not perfect.

Speaker B:

I realize how dumb I was yesterday every day.

Speaker B:

And so there's this new story every single day, right?

Speaker B:

Every day.

Speaker A:

That's great.

Speaker A:

So we talked a little bit as we started talking about mission planning and execution.

Speaker A:

Where do you think most leaders break down in that sequence?

Speaker A:

And how does your system kind of close that gap?

Speaker B:

Great question.

Speaker B:

Mission vision, values.

Speaker B:

So the top of our cascade, it goes.

Speaker B:

Mission vision values, goals, projects, task.

Speaker B:

So where people break down is clarity.

Speaker B:

Right?

Speaker B:

Again, if you ask most people, what do you want, especially in United States, they want more money.

Speaker B:

But that's not a.

Speaker B:

That's not a mission, that's not a goal.

Speaker B:

That's not a North Star.

Speaker B:

That's not going to get you the money.

Speaker B:

What's going to get you the money is to be very organized and have a low cognitive load so you can make the right decisions.

Speaker B:

Meaning you're able to think, you know, about what you're doing, get into what system one, system.

Speaker B:

Came in and thinking faster, thinking slow.

Speaker B:

Talked about getting out of system one, thinking.

Speaker B:

Get into system two, thinking.

Speaker B:

The way you do that is to Be really organized and you have a mission, which is what you're going to do over 12 months.

Speaker B:

And you have a vision of who you're going to become.

Speaker B:

Now, what's so funny about my system is I built this system because inherently I want to live on the beach and drink out of a coconut.

Speaker B:

Like, I don't want to work.

Speaker B:

I'm a spoiled child.

Speaker B:

I'm an only child.

Speaker B:

I want to do what I want when I want to do it.

Speaker B:

So in order to do that, actually I need to be disciplined.

Speaker B:

So it's really weird.

Speaker B:

It's like I want to be a lazy beach bum, but in order to be a lazy beach bum, I have to have the organization to be able to do that.

Speaker B:

So mission, vision, values is usually the breakdown.

Speaker B:

And values are what's really important to you.

Speaker B:

And you should make decisions based on those.

Speaker B:

Example, I was in corporate, you know, until I was 35 years old.

Speaker B:

And I used to run companies.

Speaker B:

Every year they kept giving me more and more money until I was running a company and I was working 60 hours a week.

Speaker B:

And I hated my life.

Speaker B:

My parents are blue collar factory workers.

Speaker B:

I was making tons of money.

Speaker B:

Why was I unhappy?

Speaker B:

Because my values were out of alignment.

Speaker B:

I want to be on the beach drinking out of a coconut.

Speaker B:

I want to be a beach bum.

Speaker B:

But here I am in a suit and tie, which I will never wear again, sitting in an office and working 60 hours a week.

Speaker B:

So it was 100% out of alignment.

Speaker B:

And so I had to make change.

Speaker A:

I love mission, vision, values.

Speaker A:

I talk about it all the time with churches and organizations.

Speaker A:

What I discovered, you talked about clarity being the one that people struggle with the most.

Speaker A:

How do you help those who are struggling with vision discover what their vision is, not what they want it to be?

Speaker B:

Yeah, let's define that.

Speaker B:

So mission is what you're going to do in vision's who you're going to become.

Speaker B:

Okay?

Speaker B:

And vision is a pretty new thing.

Speaker B:

Like this book did not have vision in it.

Speaker B:

So mission, and I'm going to use my terminology because those terms get corporate, right?

Speaker B:

So mission really for us is what are you going to do over 12 months?

Speaker B:

It's a North Star.

Speaker B:

It's just a big goal.

Speaker B:

So it's got to be something that's realistic and attainable.

Speaker B:

Like for me, I want to put 800 new members in morning coach, right?

Speaker B:

So it's like, okay, that's, that's my mission.

Speaker B:

My vision last year was to run the Boston or qualify for Boston.

Speaker B:

I did that.

Speaker B:

My vision this year is to become fluent in Spanish.

Speaker B:

So if you can think about it this way, and I wish somebody had taught this to me when I was 20 years old.

Speaker B:

But every year you should be doing something that you're going to accomplish.

Speaker B:

What is the big picture, and then getting rid of stuff that's not helping you do that.

Speaker B:

And then the vision should be something you're doing to grow as an individual.

Speaker B:

It should be something added to your personality, something you're going to become.

Speaker B:

You know, I'm a big Neville Goddard fan in manifestation and obviously in the Christian world.

Speaker B:

We know you know, you die, right?

Speaker B:

You die and you're reborn.

Speaker B:

And it's very similar in our system.

Speaker B:

It's like what we need to do after 12 months is who is that version of you're going.

Speaker B:

You going to be that you can let go, that you can kind of die to and become this new person.

Speaker B:

So no matter what you've done, whether it's been drinking problems, alcohol problems, business issues, relationship, you can change.

Speaker B:

And you can change by having the proper mission and vision doesn't happen overnight, but you should be that new person that accomplishes something.

Speaker B:

And even if you don't reach the mission, you're better for it.

Speaker B:

And your vision should be taking you somewhere that's going to help you change as a person that you want to be into.

Speaker B:

Now, if life is fantastic, you don't need that.

Speaker B:

But if your life isn't fulfilled, then you need the mission.

Speaker B:

Vision, values.

Speaker A:

Do you feel that for especially those high achievers, that they need to keep pushing vision every year or on a more frequent basis?

Speaker A:

And maybe you just talked about, if I'm comfortable, I don't need to do anything.

Speaker A:

But don't you find that achievers tend to continue to keep pushing and keep wanting to grow every.

Speaker A:

Every year versus being stagnant?

Speaker B:

Yeah, I think it goes back to the old adage, you're either growing or dying, right?

Speaker B:

So a tree's either growing or dying.

Speaker B:

There is no middle ground.

Speaker B:

Like, it's either dying or you're growing.

Speaker B:

So y. I'm one that says, you know, get retirement out of your vocabulary.

Speaker B:

I get it.

Speaker B:

Look, we want to retire from things you don't love.

Speaker B:

I will never retire.

Speaker B:

There's just.

Speaker B:

I don't even know what that word is.

Speaker B:

Why would I even stop?

Speaker B:

And so I get it.

Speaker B:

If I was maybe working as a garbage man and didn't like that, my namesake, by the way, J.B. kaiser, who was a great basketball player, became a garbage man.

Speaker B:

That's who I'm named after, right?

Speaker B:

So I don't, I'm not saying anything negative.

Speaker B:

I mean Wayne Heisinga built the biggest thing, but if I was doing something where I had to wake up and pick up garbage every day, I probably want to retire.

Speaker B:

So yes, I think achievers need to keep growing and developing because they should never retire.

Speaker B:

I mean they should be putting their knowledge out there.

Speaker B:

As a C and D student, as you know, you read the first word of my chapter one is retard because that's what I was called in third grade, you know, I was called a retard.

Speaker B:

And so that was probably my greatest blessing because it's forced me to become intelligent.

Speaker B:

I don't know if I'm intelligent, but I'm definitely book smart now because I was reading three books a week for the majority of my life.

Speaker B:

So I just think yes, we need to keep growing and developing, but I never be the one.

Speaker B:

Just like free choice in Christianity, right.

Speaker B:

I'd never be the one to push anybody towards anything.

Speaker B:

So if somebody's saying, oh I'm good, well you're good.

Speaker B:

But I would say most people aren't, right?

Speaker B:

We're all trying to do better.

Speaker B:

And so yeah, mission, vision, values will help people achieve.

Speaker A:

We didn't define values, define how you define values for forth what is important to you?

Speaker B:

The most important things.

Speaker B:

They're really critical in the decision making model.

Speaker B:

Like so for me, as I said, I was working that corporate job and freedom was my first value.

Speaker B:

So here I'm going to a job and I can't figure out why I'm making 10 times what my parents made.

Speaker B:

Company car, traveling the world, making so much money, beautiful house in Miami on the intercoastal, like what is wrong with me?

Speaker B:

And I'm sitting there trying to have this discussion with myself in that office saying you need to settle, you need to settle, you need to settle.

Speaker B:

No, it was, I wasn't true to my values.

Speaker B:

What was really important to me was being free, not having to wear a suit and travel around the world and you know, excuse my language, but kiss somebody's butt.

Speaker B:

You know, I just, what was I doing?

Speaker B:

And it was because I chose this path and I had to get off that path.

Speaker B:

So values are what really would teach you to do that?

Speaker B:

Values.

Speaker B:

Is this the right decision?

Speaker B:

Well, what's important to you?

Speaker B:

And you have to analyze them at least every year because they do change.

Speaker B:

You might have a child, you know, you might get married, there's a lot of things that happen.

Speaker B:

You might lose A mother or somebody significant to you and your values change.

Speaker B:

I'm 56.

Speaker B:

I can tell you what my values are a lot different than when I was 20 living in Miami.

Speaker A:

I would imagine so.

Speaker A:

Coaching has evolved over the years.

Speaker A:

I'm wondering how has your approach to your system changed and what principles for you remain non negotiable?

Speaker B:

Wow, that's a great question.

Speaker B:

You got.

Speaker B:

I don't know, you got great questions.

Speaker B:

You know, it has evolved, you know.

Speaker B:

No, you got really great question.

Speaker B:

And it's really moving fast with AI, you know, and I think the interpersonal connection and community.

Speaker B:

So a couple things that I think we really need to do a better job of is interpersonal connection with people.

Speaker B:

That's.

Speaker B:

We went to a new community platform because we really want to create community and experiences.

Speaker B:

Like, we can't form that with AI and then obviously giving people the right information as an individual, not as an AI.

Speaker B:

And the problem is, you know, people are using AI for therapy and coaching and it's good.

Speaker B:

Like, don't get me wrong, we use it in our software system now.

Speaker B:

We work with Claude.

Speaker B:

It helps, but there's still a human factor that's really important.

Speaker B:

And so the evolution of coaching, I believe is going to be more individualized, personalized about experience and that, that connection with community and people.

Speaker B:

And that's what we do at Morning Coach.

Speaker B:

You know, I try to bring people together and that's where I've evolved.

Speaker B:

So I'm really pushing that hard.

Speaker B:

And I have people that have been with me for years that aren't engaged.

Speaker B:

And I'm like, you need to get engaged because, you know, you could take this book and shove it in AI and get a great plan.

Speaker B:

And I'm okay with that.

Speaker B:

Like, I, I don't.

Speaker B:

I'm not going to fight that.

Speaker B:

But what I am going to fight is you're not going to find the interpersonal relationships and the caring that you can get from a human being.

Speaker A:

I noticed that one of your morning rituals is community.

Speaker A:

What does that look like in your context with Morning Coach when you talk about community?

Speaker B:

Yeah, I just, you know, it comes from fellowship.

Speaker B:

Right?

Speaker B:

I mean, there's just something about getting people together.

Speaker B:

And you asked me about why I show up every day.

Speaker B:

Well, it's funny because you're Reverend, if you don't show up, the church goes away.

Speaker B:

You know, I used to say if the preacher doesn't show up on Sundays, there will be no church.

Speaker B:

Right.

Speaker B:

So.

Speaker B:

And this is not a religious context.

Speaker B:

It's the same thing in Personal development.

Speaker B:

You need to be there and you need to know people support and care about you.

Speaker B:

We live in a very weird world again, AI, we're living in a cold world.

Speaker B:

A lot of people are out there trying to do things on their own.

Speaker B:

We live in a very manipulative world again, whether good or bad.

Speaker B:

And so people are buying courses, especially entrepreneurs and coaching, and you just don't know until you get with other people.

Speaker B:

And for me, that's the big thing is like, as long as people are sharing, it's not about me, you know, and that's what I've always said.

Speaker B:

Morning Coach isn't about me.

Speaker B:

Yes, I show up and do my thing, but really it's about the founders and entrepreneurs.

Speaker B:

I am not the smartest person in the room and I don't want to be.

Speaker B:

So community is about bringing smart people together and sharing and caring and really working together to make each other's lives better.

Speaker A:

So you talk about you split your time between Chicago and Columbia.

Speaker A:

What does living globally influence?

Speaker A:

How has that influenced the way you think about leadership, freedom and success?

Speaker B:

I just love people, you know, and you know, I should say I love people.

Speaker B:

I don't like the wrong people, you know, but it's really hard because as you know, you know, I always use these analogies.

Speaker B:

You know, we're not a huge spiritual thing, but, you know, Christ was crucified by his own people, you know, so Father, forgive them for they know not what they do.

Speaker B:

So I just try to love and show up where God has me show up.

Speaker B:

But, but it is a really unique situation, living globally because you do get to see perspectives from other people and other cultures.

Speaker B:

And I love that.

Speaker B:

Like, I don't want to go to Cancun and go to McDonald's.

Speaker B:

You know, if I'm going to Mexico, I'm going into the city and I'm going to go and knock on wood.

Speaker B:

You know, I always say I have never had a problem and I've been going to Columbia for 20 years.

Speaker B:

I drive, I do all my stuff and I'm a gringo gringo.

Speaker B:

You know, people are beautiful and amazing.

Speaker B:

If you are, you know, if you have the right heart and the right mindset going in, most people are good.

Speaker B:

Doesn't say you're not going to encounter tough things.

Speaker B:

I mean, I trained with Israelis for 17 years, so I've been, I'm combat ready trained.

Speaker B:

And I used to go into those trainings and going, God, please don't ever put me in this situation.

Speaker B:

I'm learning this Just to protect myself.

Speaker B:

But I do believe in manifestation.

Speaker B:

I do believe in going, you know, with the right mindset, with awareness.

Speaker B:

But most people are good people.

Speaker A:

So people listen to this if they're feeling overwhelmed.

Speaker A:

They have too many goals, too much noise in their life.

Speaker A:

What's the first bridge they need to build to find mission, vision and value?

Speaker B:

I think they need to slow down.

Speaker B:

So my next book, okay.

Speaker B:

That I'm writing, I'm actually living it, that I'm going to write it is called Zone 2 Life.

Speaker B:

And in running, in training, even the Kenyans, most people, if we.

Speaker B:

We're starting to see the scientific research show, Zone 2 is where you should spend the majority of your training.

Speaker B:

The thing that sucks is it's like walking.

Speaker B:

Like it's horrible.

Speaker B:

Like it's a really slow zone two.

Speaker B:

You know, most of my training, Zone four or five, and I'm redoing all my training.

Speaker B:

So the same thing in life and business.

Speaker B:

I think you need to slow it down, right?

Speaker B:

Because business that is really successful isn't always in crisis.

Speaker B:

The real successful business are structured and consistent, almost boring, Right?

Speaker B:

So we want to.

Speaker B:

We want to build that into what we're doing.

Speaker B:

And so I'm living that life right now.

Speaker B:

I've really come back on a lot of things.

Speaker B:

I'm trying to stay out of 3, 4, and 5.

Speaker B:

Kind of critical crisis.

Speaker B:

They will come.

Speaker B:

But I'm trying to live my life in zone two.

Speaker B:

So that's what I think people need to do.

Speaker B:

Slow down a little bit and watch your caffeine intake, watch your energy drink intake, watch the overstimulation, because it really clouds the mind and you start to speed up time.

Speaker B:

My big thing right now is psychological time.

Speaker B:

How can I enjoy my life more?

Speaker B:

And I'm finding by eliminating caffeine, slowing time down, getting up, slowing everything down really gives me more time.

Speaker A:

So I love this question you made me think about this question you just asked when you said caffeine.

Speaker A:

So what's better?

Speaker A:

Caffeine, coffee in Chicago or coffee in Colombia, Columbia.

Speaker B:

It's not even.

Speaker B:

There's not even.

Speaker B:

It's not.

Speaker B:

Not even remotely.

Speaker B:

There's not even a discussion like there's.

Speaker B:

Everything in Colombia is better.

Speaker B:

The fruit, the vegetables, the meat.

Speaker B:

It's all organic.

Speaker B:

It's just unbelievable.

Speaker B:

I mean, you're in the luscious, most beautiful green, both oceans, mountains.

Speaker B:

It's just.

Speaker B:

Yeah, the coffee's amazing there.

Speaker B:

It just.

Speaker B:

And I don't drink as much caffeine.

Speaker B:

I got was in a stage where I was Drinking a lot.

Speaker B:

But Colombian coffee is unbelievable.

Speaker A:

No, I gotta have some word that.

Speaker B:

I bring you scribes, I promise.

Speaker A:

Yeah, Bring me some.

Speaker A:

Yeah.

Speaker B:

I'm gonna get your address for the book, and I'm gonna send you some good Colombian coffee when I go back.

Speaker A:

That's what I want.

Speaker A:

That's good.

Speaker A:

I want that.

Speaker A:

I'm looking for it.

Speaker B:

I'm a man of my word, man.

Speaker B:

I'm telling you, I am.

Speaker B:

I am.

Speaker A:

What word best describes consistency?

Speaker B:

Woo.

Speaker B:

That's a.

Speaker B:

You got so many good things.

Speaker B:

I would say persistence.

Speaker B:

Just the top of my head.

Speaker B:

I. I've never really thought of that question before, but I think it's just being persistent showing up.

Speaker B:

I. I think discipline's another one.

Speaker B:

You know, you just gotta show up and.

Speaker B:

And do it.

Speaker B:

And.

Speaker B:

And I think that's the difference between somebody that, like me, qualified for Boston Marathon and somebody's just not doing it right.

Speaker B:

I. I couldn't qualify for Boston without running 40 miles a week.

Speaker B:

I had to do the work.

Speaker B:

You can't buy it.

Speaker B:

Can't buy it.

Speaker B:

I wish you could.

Speaker B:

I wish you could buy a good golf game.

Speaker B:

That's the thing I wish you could buy.

Speaker B:

I wish I could buy a golf game because I would put a lot of money into that.

Speaker B:

But you can't, unfortunately.

Speaker A:

You know, you can buy good golf clubs, but it'll make you hit it better.

Speaker B:

I have.

Speaker B:

I coach a couple of pros, right?

Speaker B:

So one of them is.

Speaker B:

And one slept on my sofa years ago.

Speaker B:

He's number 12 in the world right now.

Speaker B:

He's a Colombian golfer.

Speaker B:

And, I mean, I could give him a stick and I could have my Titleist and he would beat me still, like, he could hit a stick.

Speaker B:

He gave him a putter and he would be.

Speaker B:

He's 12th in the world right now.

Speaker B:

I'm very proud of him.

Speaker B:

He slept on the sofa with my dog when he started golfing.

Speaker B:

It's really exciting to see him doing great.

Speaker A:

I love it.

Speaker A:

So paper planner or digital system?

Speaker B:

Ooh, that's another good one.

Speaker B:

Gosh, you're just hitting me.

Speaker B:

You're on fire today.

Speaker B:

Okay, so it depends.

Speaker B:

Okay, it depends on your thinking style.

Speaker B:

One of the things we try to do with people is analyze their thinking style.

Speaker B:

Everybody's different, so I'm trying to get more artistic.

Speaker B:

So I'm journaling now with colored pencils and pens.

Speaker B:

I told you.

Speaker B:

Our primary system because of marketing is the remarkable system, which is an ink tablet, right?

Speaker B:

And the reason we do that is more business, because people that have and are buying.

Speaker B:

These 600, 800 devices typically have disposable income, and they're looking for a system.

Speaker B:

So we have a lot of people that have found us because of that.

Speaker B:

But it really depends on your thought process.

Speaker B:

We also have software now that I really, really like that we've built where AI helps you understand your mission, vision, values, and puts it together.

Speaker B:

So, I'm sorry, it's kind of a bad answer.

Speaker B:

But it really depends on the way you think, right?

Speaker B:

And the way you are.

Speaker B:

There isn't one blanket do this or do that.

Speaker B:

In fact, I tell people, look, you can change.

Speaker B:

Maybe one day you need paper, you need, you know, you need that tactile feel.

Speaker B:

And then you go back to digital.

Speaker B:

Don't get ocd.

Speaker B:

That's the biggest issue I have with most people is like, oh, my gosh, my planner isn't perfect.

Speaker B:

This isn't per.

Speaker B:

I don't have the right colors.

Speaker B:

That will kill you faster than anything in productivity.

Speaker B:

You've got to be able to move and be flexible with your systems.

Speaker A:

What's one ritual that changes everything?

Speaker B:

One ritual that I would say morning.

Speaker B:

I think that's the keynote habit, or keystone habit.

Speaker B:

They call it in a topping habit.

Speaker B:

I think you.

Speaker B:

If you can figure out a way to get up in the mornings and.

Speaker B:

And change the way you start your mornings.

Speaker B:

It's so critical.

Speaker B:

I can't remember the Navy SEAL talked about making the bed, you know, because you win.

Speaker B:

That's the first win of the day.

Speaker B:

It just.

Speaker B:

It changed my life.

Speaker B:

I wasn't a morning guy.

Speaker B:

And I found the URL and I'm like, damn, I got to be the morning coach.

Speaker B:

Why couldn't I have done the night coach?

Speaker B:

You know, here I'm 35 years old and living in Miami, partying, and I'm like, I got to get up.

Speaker B:

And when I first started, I was doing a conference call, so I had to do it at 6am so it wasn't prerecorded.

Speaker B:

I was live.

Speaker B:

So I was like, who came up with this thing?

Speaker B:

So I had to become a morning person.

Speaker B:

And it has been life changing.

Speaker A:

Most overlooked leadership skill.

Speaker B:

Most overlooked leadership skill.

Speaker B:

Losing the ego and being authentic.

Speaker B:

Being real, just being honest.

Speaker B:

Admit your mistakes, admit your faults.

Speaker B:

People will love you and work with you forever if you do that as a leader.

Speaker B:

Right?

Speaker B:

And that's what I think a true leader does.

Speaker B:

There's a time and a place.

Speaker B:

You don't want to be deprecating your humor or deprecating yourself, but you have to be able to Face that you're not purefic.

Speaker B:

You're a human being.

Speaker B:

There's only been one perfect person that's been on this earth.

Speaker B:

And when you understand that, you can humble yourself but not lose the strength of the power.

Speaker B:

Right.

Speaker B:

I always say don't, don't disrespect my kindness or don't think my kindness is weakness.

Speaker B:

But at the end of the day, I'm also going to be very truly authentic with you.

Speaker B:

And I think that's an important piece.

Speaker A:

I'm going to ask you my other favorite question.

Speaker A:

What do you want your legacy to be?

Speaker B:

Oh, that's another tough one.

Speaker B:

Wow.

Speaker B:

I think legacy is one of the most important words in the English language.

Speaker B:

Right.

Speaker B:

Because it really makes you think about what you're going to be left to do.

Speaker B:

Well, I'll tell you.

Speaker B:

So me and my wife don't have children.

Speaker B:

There's two blessings in the world.

Speaker B:

One is to have children.

Speaker B:

Two is to not have children.

Speaker B:

So we are building right now why I'm doing these podcasts.

Speaker B:

I'm pretty comfortable with the life.

Speaker B:

I've been very blessed.

Speaker B:

But I am working hard to save as many animals that we possibly can.

Speaker B:

So my legacy, I want to have a no kill shelter and multiple around the world.

Speaker B:

And next to St. Francis's statue, as you know, is the saint for animals.

Speaker B:

There's going to be me.

Speaker B:

And 100 years from now, somebody's going to be like, who is that goofy guy?

Speaker B:

Right?

Speaker B:

And they're going to be, that was the guy that gave us all the money to do this.

Speaker B:

So my legacy is to save animals.

Speaker B:

That's just.

Speaker B:

I love animals.

Speaker B:

I hate to say it.

Speaker B:

I'm just a dog person.

Speaker B:

You know, I have cat in here.

Speaker B:

We had to get the cat toy out of here before we did this.

Speaker B:

Right.

Speaker B:

But.

Speaker B:

But thank you for asking that.

Speaker B:

And yeah, I think, you know, having a Statue next to St. Francis at a no kill shelter would be just amazing.

Speaker A:

Wow.

Speaker A:

We do something on the podcast that's new.

Speaker A:

We have a surprise question.

Speaker A:

Pick a number between 1 and 10 for your surprise question.

Speaker B:

I was gonna go 22 is my lucky number.

Speaker B:

It's a little bit out of that.

Speaker B:

So let's go two.

Speaker B:

Let's go two.

Speaker B:

There's a two in there.

Speaker A:

What is your greatest regret?

Speaker B:

Oh, God.

Speaker B:

Another one, Another one.

Speaker B:

Can I.

Speaker B:

Can I just give you a quick one?

Speaker B:

So probably one of my biggest regrets was my wife.

Speaker B:

I didn't realize how much words have spells.

Speaker B:

This makes me kind of emotional.

Speaker B:

And she wanted to paint and so she bought this canvas, and she got the paints, and she painted all this stuff, and it was horrible.

Speaker B:

I mean, it was just terrible.

Speaker B:

I mean, it was the worst thing that I've ever seen.

Speaker B:

And of course, she said, what do you think?

Speaker B:

And I told her that, right?

Speaker B:

And so I always get emotional when I tell this story.

Speaker B:

And so when we sold the house, years later, that paint stuff was up in the attic, and I saw it, and it broke my heart.

Speaker B:

I get emotional about this because I sold her dream, you know, and I didn't realize that.

Speaker B:

And it's one of my biggest regrets.

Speaker B:

I.

Speaker B:

We have to be careful.

Speaker B:

We have to be careful because she would have got better, you know, she would.

Speaker B:

She would.

Speaker B:

She would have practiced.

Speaker B:

I mean, how can you be a bad painter?

Speaker B:

What a jerk, right?

Speaker B:

For me to do that.

Speaker B:

And so, you know, my lesson is that is just be careful, like, with your words, because you don't realize, you know, what you're doing.

Speaker B:

You know, you don't realize how you can steal from somebody just by something.

Speaker A:

You say, wow, that's powerful.

Speaker A:

So, jb, where can people connect with you?

Speaker A:

Learn more about Morning Coach and buy your books and.

Speaker B:

Well, let's do MorningCoach.com right?

Speaker B:

Of course.

Speaker B:

But then Bridges, because I love that.

Speaker B:

And I'll send you a link, and on there, they can get the book.

Speaker B:

I'll give the planner for free.

Speaker B:

I put the podcast episode.

Speaker B:

I do a really cool thing so people can learn more about what I do and get to know us.

Speaker B:

That's.

Speaker B:

Let's do that.

Speaker B:

So morningcoach.com forward slash bridges.

Speaker A:

Well, awesome, JB, thanks so much.

Speaker B:

No, it's awesome.

Speaker B:

I'm excited.

Speaker B:

I'm glad to be here.

Speaker B:

Just about the energy of.

Speaker B:

Great energy.

Speaker B:

Great question.

Speaker A:

I. I appreciate it.

Speaker A:

Thank you for being on.

Speaker A:

Anything you want to leave the audience with as a word of encouragement for.

Speaker B:

Today, listen to your show.

Speaker B:

Like, I think we need more people out there supporting each other.

Speaker B:

Individual creators are so important.

Speaker B:

And again, one of the things I would say, like, people don't like reviews for books, comments on your shows.

Speaker B:

I just want to tell you how important that is.

Speaker B:

I know a lot of people think we're all these big people doing all these things.

Speaker B:

No, it's the most important thing is the connection, the subscribe, the, like, the comment.

Speaker B:

I just can't tell you how important that is.

Speaker B:

The right five people can change someone's life.

Speaker B:

And so if you're watching this, you know, I know it takes a little bit of time, but a review, a comment A like, those things are so important for people like us, and I appreciate you and thank you for doing it well.

Speaker A:

Thank you, JB.

Speaker A:

JB's work reminds us that progress isn't accidental, it's designed.

Speaker A:

If today's conversation resonated with you, learn more about Morning Coach and explore the system that has supported leaders worldwide for over 21 years.

Speaker A:

Commit to bringing a morning practice that you can trust and remember, bridges aren't crossed in one leap, but one intentional step at a time.

Speaker A:

Because the bridge between you and where you are now, where you want to be, is daily.

Speaker A:

Thank you for listening to Becoming Bridge Builders podcast, where systems create clarity, consistency builds confidence, and every day is an opportunity to cross forward.

Speaker A:

Until next time, keep building bridges.

Speaker A:

Thank you, jb.

Speaker B:

Awesome.

Speaker B:

Thank you.

Support Becoming Bridge Builders

A huge thank you to our supporters, it means a lot that you support our podcast.

If you like the podcast and want to support it, too, you can leave us a tip using the button below. We really appreciate it and it only takes a moment!
Support Becoming Bridge Builders
A
We haven’t had any Tips yet :( Maybe you could be the first!
Show artwork for Becoming Bridge Builders

About the Podcast

Becoming Bridge Builders
Biblical Common Sense for a Divided World
Becoming Bridge Builders is a faith-centered podcast hosted by Rev. Dr. Keith Haney, created for believers who sense God’s call to lead with wisdom, courage, and compassion in a deeply divided world. In an age of cultural confusion, outrage, and fractured relationships, this podcast exists to replace societal absurdity with biblical common sense and Christ-centered clarity.
Each episode explores how God is raising up modern-day bridge builders—men and women equipped to stand firm in truth while extending grace, listening well, and leading with conviction. Through biblical teaching, cultural commentary, and practical application, Becoming Bridge Builders offers fearless yet thoughtful guidance for navigating today’s toughest issues without sacrificing faith or integrity.
Listeners will be encouraged and equipped with:
Scripture-rooted wisdom for understanding today’s cultural challenges
Practical strategies for bridging divides in families, churches, workplaces, and communities
Faith-filled leadership principles that move beyond talk into action
Bold encouragement to live out your calling with humility, courage, and purpose
Whether you are a Christian leader, a concerned believer, or someone longing for truth and unity in a broken world, Becoming Bridge Builders will challenge you to rise above fear, reject cultural chaos, and become an agent of reconciliation and transformation—right where God has placed you.
This is more than a podcast.
It’s a call to become the bridge.
Support This Show

About your host

Profile picture for B. Keith Haney

B. Keith Haney

I am B. Keith Haney, the Assistant to the President of Iowa District West for Missions, Human Care, and Stewardship. Drawn to Western Iowa by its inspiring mission opportunities, I dedicate myself to helping churches connect with the unconnected and disengaged in their communities. As a loving husband, father, and grandfather, I strive to create authentic spaces for conversation through my podcast and blog.