Episode 288

Unlocking Amazon's Potential with Lesley Hensell's Strategies and Philanthropy

Published on: 17th June, 2024

Take a voyage through the entrepreneurial seas with Lesley Hensell, co-founder of Riverbend Consulting. The e-commerce expert brings a treasure trove of wisdom, from fostering altruism in business to managing finances with finesse. With her father's sage advice, Leslie's narrative illustrates how mentorship can shape a person's character and career path. By looking beyond the sheen of online ads, we reveal the commitment and challenges of Amazon selling.

We discuss the nuts and bolts of Amazon's selling strategies and the dedication they require. To succeed, even side hustles need the rigor of full-scale businesses. Lesley and I discuss everything from bookkeeping hacks to product research tools that can transform your e-commerce efforts into a thriving business. We also discuss the concept of being a 'hometown hero,' where helping local businesses navigate the Amazon marketplace can lead to symbiotic success. In order to become a prosperous entrepreneur, one must align one's passions with market signals.

With an emphasis on the initial investment of time for a foundation for future earnings, Lesley lays out a map for launching an Amazon business. The art of scaling your business is a combination of leveraging virtual assistants and direct supplier shipments. Finally, the chapter examines e-commerce from a broader perspective, acknowledging Amazon as an important launchpad, as well as the personal side of leaving a lasting legacy. Leslie's commitment to pediatric cancer research and her initiatives, such as the Amazon Incubator, illustrate her philanthropic and business acumen. We invite you to join us for this episode, where commerce, community, and cause meet to create a narrative that informs and inspires. Become a regular listener. Let us know what you think by subscribing, sharing, and reviewing.

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About the Podcast

Becoming Bridge Builders
Becoming Bridge Builder is a captivating podcast where thought-provoking discussions and inspiring stories unfold. Keith offers hope and practical tips during difficult times using valuable insights and fresh perspectives. Here, you will find content that equips you with the skills and motivation to get in the game, whether you are a church trying to connect with those outside its walls or an individual seeking a better future for your family. Each episode features thought leaders who explore leadership principles, examine cultural shifts, and address social issues. Listening to Keith or interacting with him feels like having an enriching conversation with a friend who provides deep insights into the world.
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Byrene Haney

I am Byrene Haney, the Assistant to the President of Iowa District West for Missions, Human Care, and Stewardship. Drawn to Western Iowa by its inspiring mission opportunities, I dedicate myself to helping churches connect with the unconnected and disengaged in their communities. As a loving husband, father, and grandfather, I strive to create authentic spaces for conversation through my podcast and blog.