Episode 272

Mastering SEO and Embracing Individuality with Atiba De Souza

Published on: 15th April, 2024

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Whenever Atiba De Souza walks into the room, the air will be electric with insights into Google's algorithms and the human stories woven into the digital space. In a heartwarming tribute to his mentor Ed McIntosh, Atiba underscores the profound impact of seeing value in everyone and offers a stirring reminder that respecting others shapes our personal and professional trajectories. During our conversation, we travel through the emotional as well as the technical side of navigating the ever-changing seas of SEO.

The purpose of this episode isn't just to crack the traffic code, but to delve deep into the soul of content creation. Instead of focusing on vanity metrics, we seek to create content that engages the audience with genuine appeal. From the humble beginnings of internet entrepreneurship to the dazzling effect of video content in today's digital ecosystem, Atiba presents a playbook for crafting strategies that resonate authentically. This will generate engagement that goes beyond the surface and creates a ripple effect of action and loyalty.


As we wrap up, we realize that our quirks and weaknesses are the essence of our individuality, the key to unlocking our inner power. This is a rallying cry for listeners to leave a lasting legacy by nurturing talent and embracing video content to create generational wealth. In collaboration with movers and shakers such as Atiba, we end on an invitation to direct communication, where further insights await those who are brave enough to step into the arena of personal growth.

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About the Podcast

Becoming Bridge Builders
Becoming Bridge Builder is a captivating podcast where thought-provoking discussions and inspiring stories unfold. Keith offers hope and practical tips during difficult times using valuable insights and fresh perspectives. Here, you will find content that equips you with the skills and motivation to get in the game, whether you are a church trying to connect with those outside its walls or an individual seeking a better future for your family. Each episode features thought leaders who explore leadership principles, examine cultural shifts, and address social issues. Listening to Keith or interacting with him feels like having an enriching conversation with a friend who provides deep insights into the world.
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Byrene Haney

I am Byrene Haney, the Assistant to the President of Iowa District West for Missions, Human Care, and Stewardship. Drawn to Western Iowa by its inspiring mission opportunities, I dedicate myself to helping churches connect with the unconnected and disengaged in their communities. As a loving husband, father, and grandfather, I strive to create authentic spaces for conversation through my podcast and blog.