Episode 272

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Published on:

15th Apr 2024

Mastering SEO and Embracing Individuality with Atiba De Souza

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Whenever Atiba De Souza walks into the room, the air will be electric with insights into Google's algorithms and the human stories woven into the digital space. In a heartwarming tribute to his mentor Ed McIntosh, Atiba underscores the profound impact of seeing value in everyone and offers a stirring reminder that respecting others shapes our personal and professional trajectories. During our conversation, we travel through the emotional as well as the technical side of navigating the ever-changing seas of SEO.

The purpose of this episode isn't just to crack the traffic code, but to delve deep into the soul of content creation. Instead of focusing on vanity metrics, we seek to create content that engages the audience with genuine appeal. From the humble beginnings of internet entrepreneurship to the dazzling effect of video content in today's digital ecosystem, Atiba presents a playbook for crafting strategies that resonate authentically. This will generate engagement that goes beyond the surface and creates a ripple effect of action and loyalty.


As we wrap up, we realize that our quirks and weaknesses are the essence of our individuality, the key to unlocking our inner power. This is a rallying cry for listeners to leave a lasting legacy by nurturing talent and embracing video content to create generational wealth. In collaboration with movers and shakers such as Atiba, we end on an invitation to direct communication, where further insights await those who are brave enough to step into the arena of personal growth.

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About the Podcast

Becoming Bridge Builders
Building Bridges, Transforming Lives
Join host Keith Haney on “Becoming Bridge Builders,” a podcast dedicated to exploring the lives and stories of transformational leaders who profoundly impact God’s kingdom. Each episode delves into the journeys of these inspiring individuals, uncovering how their faith and leadership are bridging gaps, fostering unity, and leaving a lasting legacy. Discover how God uses these leaders to create positive change and inspire others to follow in their footsteps. Tune in for insightful conversations, powerful testimonies, and practical wisdom that will empower you to become a bridge builder in your community.
Here are some of the key areas discussed on the podcast:
1. Racial Reconciliation: Exploring ways to bridge racial divides and promote unity through faith and understanding.
2. Cultural Shifts: Addressing the changes in society and how they impact communities and leadership.
3. Education Reform: Discussing innovative approaches to education and how to improve the system for future generations.
4. 21st-Century Leadership: Examining modern leadership principles and how they can be applied to create positive change.
5. Social Issues: Tackling various social challenges and offering faith-based solutions.
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About your host

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Byrene Haney

I am Byrene Haney, the Assistant to the President of Iowa District West for Missions, Human Care, and Stewardship. Drawn to Western Iowa by its inspiring mission opportunities, I dedicate myself to helping churches connect with the unconnected and disengaged in their communities. As a loving husband, father, and grandfather, I strive to create authentic spaces for conversation through my podcast and blog.